Author: Lei YANG

11. make the interaction convenient

In most cases, users will not leave message or dont know what to say after reading a blog or photo, even they have some feelings. In Chinese SNS, there are some action icons by click which readers will show their feeling easily. Normally these icons represent pass by, throw eggs, give flower,  shake hands, shock!

You will also choose to leave your footprints, or in some SNS site, you will leave your footprints automatically when reading but you can delete it if you like.

12. help users to promote their own profile

It’s a kind of self promotion item. User could use this item to give visitors scores when they visit his profile.

13. small and medium SNS business model

In China, there are a huge number of SNS sites, most of them are new, local, and small or medium, but they can still survive thanks to the SNS value chain business model.

In China, when a site owner wants to build up a SNS, he can use UChome which is an open source SNS program. It takes only half an hour for one who has some basic knowledge to install a SNS. Then, SNS owners can install some plug-ins like specific game applications by themselves, but they can also choose Manyou as their application platform.
Manyou works as application platform, collects, develops, operates, promotes all kinds of applications in the market, and give commission (35%) to SNS sites for they working as Manyou’s games entrants. 

This model is very helpful for some SNS websites which has no enough resource to operate games, and it also improves SNS stickiness. For example, concerning that SNS games are always played with same site users, a new SNS website will have not many users to play together. However, most Flash games allow users play with others from different entrants, therefore, flash game players will enjoy playing with popularity and keep coming back to the SNS site and playing this flash game no matter if there are many or not players in the same SNS website, others in the same SNS will see the feeds and join the games also. Therefore, Chinese small and medium SNS website is easier to earn money leveraging inside users competition by SNS games, and outside users competition by Flash games.

14. interactive items

Chinese SNS will also provide some items to achieve differentiation. Like ‘make a shock when come online’, ‘make the article title colorful’, some avatar related items, ‘invisable card’, etc. There are more than 20 items that can be exchanged by scores, and are showed everywhere they can probably be used by users in the SNS website.

15. contents moving tool

It’s a kind of synchronization tool. Users can synchronize blogs and moods from other spaces if the spaces are open to everyone. This tool does not need users to login but just provide the url that they want to sync up. Currently, this tool support QQ (QZone), sina blog, netease, and taotao (also Tencent product).